The Farm Journey
by Admin : Jan 2, 2026
The spark didn’t come from a business plan or a strategic vision. It started quietly, way back in 2003, when I toured my tío’s farm in San Germán, Puerto Rico. He grew coffee there—real coffee, rooted in tradition. Something about that experience clicked for me on a level I couldn’t explain. But I buried it. Life was happening, and I focused on my career instead.
Then 2019 happened. At a family reunion in Puerto Rico, I learned that my abuela’s farm—land that shaped so much of my father—was just sitting there, with no one interested in taking it on. Hearing that stirred something deep. I remembered being on that land as a kid, not understanding why it felt familiar or important. Now, with years behind me and a deeper connection to nature, I could finally name it: this land had always been part of my story. I just hadn’t claimed it yet.
In 2023, I decided to take on what many people—family included—said was nearly impossible. I started the legal process to move it out of my abuela’s name and into mine. It turns out, reclaiming generational land is incredibly complex. It requires a declaration of heirs involving every descendant tied to the property. Thankfully, one had been completed in 1995 naming my aunts and uncles, but since many have passed, a new declaration is required before the farm can be transferred out of my abuela’s name.
As of today, we’re in stage two. One heir left to finalize. After that comes the harder part: each heir choosing whether to donate their “right” to the land or to be compensated for it. It’s stressful, emotional, and layered with history—but it’s also solvable. And once it’s done, it unlocks the entire vision.
That vision is what excites me most.
In the next part of this series, I’ll share what comes after the legal work—the plan to revitalize the farm, to create a space where family and friends can reconnect with nature and heritage, and what it means for my future, the Betancourt family, and the broader community in Puerto Rico.
The journey is long, but the roots run deep. And that’s exactly why it’s worth it.
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